When someone recommends their dentist, they’re rarely talking about the equipment or the qualifications on the wall. They’re talking about how they felt – about trust earned, fear overcome and confidence restored.
At Esthetique Dental in Shrewsbury, our 125 Google reviews with a 4.9 average rating tell a story that goes far deeper than clinical competence. They reveal what genuinely matters when someone decides to recommend their dentist to the people they care about most.
When fear becomes trust
Dental phobia is remarkably common – approximately 34% of people in the UK experience it. One of the most frequent themes in our reviews is patients who haven’t visited a dentist in years, sometimes decades, finally finding the courage to seek care.
One patient who hadn’t been to a dentist in ten years wrote: “I was very nervous having not been for so long and I knew my teeth were in a poor state… Within minutes Callum made me feel at ease and we had a good chat about what was going on and how I felt… I no longer fear going to the dentist.”
Another long-term phobia sufferer shared: “I have been terrified of dentists all my life (75 years) but the patience and expertise here has completely changed that. I have complete confidence in the dentists and actually look forward to my visits.”
This transformation – from avoidance to anticipation – is what prompts recommendations. When someone helps you overcome genuine fear, you naturally want to share that relief with others facing the same struggle.
The whole team matters
It’s telling that patients consistently mention reception staff, dental nurses and hygienists alongside their dentist. Recommendations aren’t built on a single interaction – they’re earned through consistent care from everyone you encounter.
As one family wrote after visiting on recommendation: “Clean, organised, friendly. All the family have just been on recommendation and we will continue to go! We saw Callum who was great with the kids (3&5) and adults.”
From our receptionists creating a welcoming first impression, to practice manager, Deb, and dental nurses such as Michelle, Ceri and Niamh supporting treatments with gentle reassurance, every team member contributes to whether someone leaves thinking “I must tell my sister about this place.”
Beyond competence to genuine care
Technical skill is expected – it’s the baseline. What turns satisfied patients into enthusiastic advocates is feeling genuinely cared for as an individual.
One patient described their experience with Hannah: “She’s not only highly skilled, but genuinely empathetic – she takes the time to understand your needs, explains everything clearly, and always goes the extra mile to make you feel safe and respected.”
Another wrote about their cosmetic treatment journey: “Beyond her technical skills, what impresses me most about Hannah is her supportive, warm and considerate nature. She took the time to listen to my concerns and preferences, making me feel valued as a patient.”
This combination – expertise delivered with authentic compassion – is what people remember long after their appointment ends. It’s also what they describe when convincing hesitant friends to book.
The transformation that changes everything
Perhaps the most powerful recommendations come from patients whose treatment has genuinely changed their lives. Whether it’s finally being able to smile confidently in photos, eating comfortably again, or simply no longer living with constant anxiety about their teeth.
One patient reflected on their cosmetic dentistry: “My fear and anxiety around visiting the dentist is now almost totally gone too! I’m now loving my new smile and can confidently say that Hannah has made a lasting impact on my self-esteem.”
When dental care transforms not just oral health but overall wellbeing and confidence, patients become natural advocates. They’ve experienced something genuinely life-changing, and they want others to know it’s possible.
Why word of mouth endures
In an age of online everything, personal recommendations remain remarkably powerful – particularly in healthcare. When choosing someone to trust with your oral health and potentially your deepest anxieties, hearing “they changed everything for me” from someone you know carries more weight than any advertisement could.
Our patients in Shrewsbury and across Shropshire recommend us to friends, family and colleagues not because we ask them to, but because their experience was worth sharing. That’s the kind of trust we work to earn with every single appointment.
If someone you trust has recommended Esthetique Dental, we’d love to meet you., And if you’re still searching for a dentist you can recommend with confidence, perhaps your search could end here.
Please call 01939 211150 or book an appointment online. We look forward to welcoming you.
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